Singular Vision: A Business Plan Proven Over 40 Years
Welcome to Singular Vision, a corporate business plan format that evolved and succeeded over four decades through innovation, discipline, and a relentless focus on customer value. It was born out of Kenn's business philosophy 1988, Tomorrow Comes Today®, predicting tomorrow's challenges, today.
At the age of 24, Kenn Fischburg took over a small distribution company, Consumers Interstate Corporation in Norwich, Connecticut. The company distributed thousands of industrial supplies to manufacturers throughout the region. Early in his leadership journey, Kenn adopted a philosophy based on servicing customers and running the company, Tomorrow Comes Today. Be prepared and predict the challenges.
He developed a business planning framework that gave employees answers. It was built around a simple principle: A company should have a top line objective that all employees can understand and work to achieve. He named that document Singular Vision. That was his first comprehensive business plan. Kenn's key elements: Objective, Goal, Strategy, Tactics, Target Market and the customer benefits we offer. Objective Win new customers while expanding relationships with existing customers. Goal Achieve sustainable annual growth of 15%. Strategy Help industrial manufacturers simplify and streamline their procurement process by consolidating hundreds of industrial supply purchases through a single supplier. Growth was further accelerated through strategic acquisitions of competitors within the market area.
TacticsThe action items that were needed to achieve the plan. All departments had their own business plan that supported the corporate objective. Accountability was the key to success. Reports and data were reviewed on a schedule. Managers and employees were held accountable for their performance. Target Market Industrial manufacturers seeking to streamline their procurement process, reduce procurement complexity, improve efficiency, and lower administrative costs. Innovation Through Technology In 2001, Kenn launched SuperSupplies.com, a groundbreaking e-commerce platform that positioned the company as an early technology leader in the industrial distribution industry. The platform delivered measurable benefits for customers: Simplified online ordering Reduced purchasing department workload More time for buyers to focus on strategic spending categories such as raw materials and inventory Consolidated monthly invoicing Fewer supplier deliveries and receiving transactions Reduced accounts payable processing costs Kenn trademarked this innovative procurement model as Lean Procurement® 2008. Creative Solutions That Added Value To further improve customer purchasing discipline, Kenn developed an online budgeting system that displayed a customer's monthly spending budget each time they accessed their ordering platform.Trademarked as The Silent Supervisor®, this solution provided real-time budget visibility and helped stabilize procurement spending across organizations. Kenn also created Priority Program®, a trademarked designation identifying customers who fully embraced the Lean Procurement philosophy and partnership model. The Singular Vision Philosophy Singular Vision served as more than a business plan. It became a company-wide guide that communicated: Who we are What we sell Who we serve How we treat employees How we create customer value At its core, the culture was built on employee respect, teamwork, accountability, and continuous improvement. The message was simple: Customers come first, all the time. The objectives were clear. The goals were achievable. The expectations were measurable. Protecting Innovation Through Intellectual Property Kenn strongly believes that innovative business solutions should be protected. In 2005, he was awarded a United States Business Method Patent covering his procurement-streamlining methodology. Throughout his career, he has used intellectual property strategies, including patents and trademarks, to differentiate his businesses and protect competitive advantages. His registered trademarks include: Lean Procurement® The Silent Supervisor® Priority Program® Tomorrow Comes Today® These assets reflect a commitment to innovation, creativity, and long-term business value. A Successful Exit Strategy From the beginning, Kenn's long-term plan included building a company with sufficient value and market position to attract acquisition interest or pass it on to his children. After years of growth and innovation, he successfully sold the company to a larger competitor, achieving the objective he had envisioned. Helping Businesses Build Their Future Today, Kenn Fischburg is available to help entrepreneurs, business owners, and executives develop an effective business growth plan that creates employee enthusiasm and confidence within financial partners. His philosophy remains unchanged: Tomorrow Comes Today®. Predict tomorrow's challenges, today.And his mantra: Do It Now!
He developed a business planning framework that gave employees answers. It was built around a simple principle: A company should have a top line objective that all employees can understand and work to achieve. He named that document Singular Vision. That was his first comprehensive business plan. Kenn's key elements: Objective, Goal, Strategy, Tactics, Target Market and the customer benefits we offer. Objective Win new customers while expanding relationships with existing customers. Goal Achieve sustainable annual growth of 15%. Strategy Help industrial manufacturers simplify and streamline their procurement process by consolidating hundreds of industrial supply purchases through a single supplier. Growth was further accelerated through strategic acquisitions of competitors within the market area.
TacticsThe action items that were needed to achieve the plan. All departments had their own business plan that supported the corporate objective. Accountability was the key to success. Reports and data were reviewed on a schedule. Managers and employees were held accountable for their performance. Target Market Industrial manufacturers seeking to streamline their procurement process, reduce procurement complexity, improve efficiency, and lower administrative costs. Innovation Through Technology In 2001, Kenn launched SuperSupplies.com, a groundbreaking e-commerce platform that positioned the company as an early technology leader in the industrial distribution industry. The platform delivered measurable benefits for customers: Simplified online ordering Reduced purchasing department workload More time for buyers to focus on strategic spending categories such as raw materials and inventory Consolidated monthly invoicing Fewer supplier deliveries and receiving transactions Reduced accounts payable processing costs Kenn trademarked this innovative procurement model as Lean Procurement® 2008. Creative Solutions That Added Value To further improve customer purchasing discipline, Kenn developed an online budgeting system that displayed a customer's monthly spending budget each time they accessed their ordering platform.Trademarked as The Silent Supervisor®, this solution provided real-time budget visibility and helped stabilize procurement spending across organizations. Kenn also created Priority Program®, a trademarked designation identifying customers who fully embraced the Lean Procurement philosophy and partnership model. The Singular Vision Philosophy Singular Vision served as more than a business plan. It became a company-wide guide that communicated: Who we are What we sell Who we serve How we treat employees How we create customer value At its core, the culture was built on employee respect, teamwork, accountability, and continuous improvement. The message was simple: Customers come first, all the time. The objectives were clear. The goals were achievable. The expectations were measurable. Protecting Innovation Through Intellectual Property Kenn strongly believes that innovative business solutions should be protected. In 2005, he was awarded a United States Business Method Patent covering his procurement-streamlining methodology. Throughout his career, he has used intellectual property strategies, including patents and trademarks, to differentiate his businesses and protect competitive advantages. His registered trademarks include: Lean Procurement® The Silent Supervisor® Priority Program® Tomorrow Comes Today® These assets reflect a commitment to innovation, creativity, and long-term business value. A Successful Exit Strategy From the beginning, Kenn's long-term plan included building a company with sufficient value and market position to attract acquisition interest or pass it on to his children. After years of growth and innovation, he successfully sold the company to a larger competitor, achieving the objective he had envisioned. Helping Businesses Build Their Future Today, Kenn Fischburg is available to help entrepreneurs, business owners, and executives develop an effective business growth plan that creates employee enthusiasm and confidence within financial partners. His philosophy remains unchanged: Tomorrow Comes Today®. Predict tomorrow's challenges, today.And his mantra: Do It Now!